News


Body Image Campaign - The Body Shop

Source of news: WUNRN
Link to source:  URL: » Link
2010-08-16 09:02:05 / News read 1807 reading

"Arguably, the ''real women'' concept began with Anita Roddick's 1997 Body Shop campaign featuring Ruby, the size-16 Barbie doll, and the tagline, ''There are 3 billion women who don't look like supermodels and only eight who do''. That year, then Cosmopolitan editor Mia Freedman instigated the mag's famed ''Body Love'' policy, allowing ''real women'' of sizes 6 to 16 to feature in fashion stories."


The Body Shop does not use models who are very young or thin, nor do they extensively retouch their model shots. They always ensure their models look as natural and realistic as possible and do not digitally alter or distort the true image of the model.

The main motto of the campaign is: "The Body Shop doesn’t want to change the way you look. We want to change the way you feel about the way you look".

"Self-esteem is truly the route to revolution. We are not in the habit of making the connection between self-esteem and democracy, dignity, political activism and freedom of sexual expression – but in the future we will be." said ANITA RODDICK 1997 Full Voice Magazine


More on the campaign at: http://blog.thebodyshop.com.au/2010/01/body-image.html

 

 

 

 

 

 

 

send mail
facebook

Film z YouTubex
Send articles by e-mailx
Here you can notify your friend or any other person you know to be interested in the subject about an interesting article.
Tytuł informacji: Body Image Campaign - The Body Shop
*Sender's comment or message::
"Please enter the code as you see in the image. Characters size matters.
Reload Image
Captcha image
Fields with (*) must be filled